Ad technology providers widely use machine learning (ML) models to predict and present users with the most relevant ads, and to measure the effectiveness of those ads. With increasing focus on online privacy, there’s an opportunity to identify ML algorithms that have better privacy-utility trade-offs. Differential privacy (DP) has emerged as a popular framework for developing ML algorithms responsibly with provable privacy guarantees. It has been extensively studied in the privacy literature, deployed in industrial applications and employed by the U.S. Census. Intuitively, the DP framework enables ML models to learn population-wide properties, while protecting user-level information.
Google at EMNLP 2022
